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Leadership Team

Please click on the images below to read more about the team members.

Alison Hadden

Alison Hadden
Group Chief Executive

Alison Hadden: Alison Hadden

Alison Hadden

Group Chief Executive

Alison has over 20 years of housing experience - ranging from working in large local authorities to national housing organisations. Having started in housing management, Alison has a wide range of regeneration and community engagement experience.

As passion for helping people fulfill their potential is a core driving factor of her beliefs and she applies that to staff and customers alike.

Not being happy with 'second best', Alison has a vision for Paradigm that sees 'excellence' at the the heart of everything we do.

Direct Dial Telephone No. : 01628 811827

Jonathan Davies

Jonathan Davies
Director of Change and Delivery

Jonathan Davies: Claire Wise

Jonathan Davies

Director of Change and Delivery

Jonathan has over 20 years operational transformation and service improvement experience in both Industry, working for United Biscuits and Vodafone, and Consulting, with KPMG.

He is a strong believer that cultural change is developed from within an organisation – "I have found in both industry and public sector, improving employer engagement and delivering an excellent customer experience are essential ingredients of any successful cultural change agenda”.

His new challenge, as Director of Change and Delivery, is to ensure that the Fit for the Future programme genuinely transforms Paradigm into one of the top housing providers in the country.

Direct Dial Telephone No. : 01628 811828

Tracey Gray

Tracey Gray
Regional Director – West Region

Tracey Gray: Tracey Gray

Tracey Gray

Regional Director – West Region

Tracey joined Paradigm in July 2007 heading up the Commercial Lettings & Management Team before taking on her current role of Regional Director – West Region in November 2011.

Working in the Housing sector is very different from her background in law, but having now worked for large RSLs within the greater London area, Tracey's experience covers a number of areas in Housing - including debt recovery, housing management and leasehold services.

Direct Dial Telephone No. : 01895 678004

Andrew Main

Andrew Main
Executive Director of Business Development

Andrew Main: Andrew Main

Andrew Main

Executive Director of Business Development

Andrew has 25 years experience in the development and construction industry in both the private and public sectors. He has spent the last 10 years working with RSLs at director level and has been responsible for asset management, maintenance, regeneration, new-build development, rationalisation and diversity. Andrew is currently responsible for business development at Paradigm, including sales and PML our in-house maintenance contractor.

Direct Dial Telephone No. : 01628 811714 

Andy Nicol

Andy Nicol
Executive Director of Finance

Andy Nicol: Andy Nicol

Andy Nicol

Executive Director of Finance

Andy has been with Paradigm since 1992 and still thinks that controlling and directing the financial strategy of a fast growing housing company, with a sense of social responsibility and a willingness to innovate, is by far the best job anyone could have. As a qualified accountant with a public sector background, the ability to make a difference and make things happen for people is a huge reward.

Direct Dial Telephone No. : 01628 811793

Wendy Smith

Wendy Smith
Regional Director – East Region

Wendy Smith: Wendy Smith

Wendy Smith

Regional Director – East Region

Wendy has worked in housing for more than 25 years and joined Paradigm in late 1990 and still enjoys every minute of it!

Over the years Wendy has fulfilled a variety of roles, from July 2008 she was Head of Housing and Excellence Ambassador, before taking on her current role as Regional Director – East Region in November 2011.

Wendy is very proud to be a part of Team Paradigm and what it achieves every day. As well as believing we can achieve even more and strives to make that a reality by working alongside colleagues and customers.

Direct Dial Telephone No. : 01628 811825

Jane Harrison

Jane Harrison
Deputy Director of Finance

Jane Harrison: Jane Harrison

Jane Harrison

Deputy Director of Finance

Jane moved to Paradigm in March 2013 from Women’s Pioneer Housing and has enjoyed working in the housing sector for over 20 years. Before joining Women’s Pioneer she was an Audit and Assurance Director with Grant Thornton having responsibility for a mixed portfolio of clients including several housing associations, companies and charities.

Jane was the firm’s housing association technical specialist providing advice and training to staff and housing clients nationally and she is a regular speaker at seminars and conferences, most recently the NHF Finance Conference (March 2013: Service Charges). She continues to keep up to date through membership of CIPFA’s housing panel and housing finance manual editorial board.

Jane is looking forward to working with the Paradigm team and is excited by the challenges of providing excellent homes and services in a tough economic climate. 

Direct Tel: 01628 811794

Sarah Bowyer

Sarah Bowyer
Head of People Management

Sarah Bowyer: Sarah Bowyer

Sarah Bowyer

Head of People Management


Sarah has over 15 years generalist HR experience in the health service and pharmaceutical sectors and is a fellow of the Chartered Institute of Personnel and Development. Sarah joined us from Abbott Laboratories, a US broad based healthcare company. Prior to this she spent 10 years in various HR roles in the Research and Development organisation of GlaxoSmithKline. She started her HR career in the health service at the Royal Free Hampstead NHS Trust.
Sarah has extensive business partnering experience and has worked with leaders and management teams on delivering talent management and succession planning; employee engagement programmes; restructuring and change management; employee relations; individual and team development and coaching. She has joined Paradigm at a time of exciting change and will be supporting the Fit for the Future programme and developing the HR business partnering model to meet the needs of the business.

Mike Silk

Mike Silk
Head of IT

Mike Silk: Mike Silk

Mike Silk

Head of IT

Mike has extensive experience in Information Technology (IT) Systems and software development. After 18 years at the helm of Paradigm Housing's IT infrastructure, Mike has overseen the implementation of new customer relationship management tools and housing management tools as well as ensuring that the multiple offices have robust IT, telecommunications and on-line systems.

Direct Dial Telephone No. : 01628 811811

Kumar Sivakumaran

Kumar Sivakumaran
Managing Director of Development Delivery

Kumar Sivakumaran: Kumar Sivakumaran

Kumar Sivakumaran

Managing Director of Development Delivery

Kumar has worked in housing development for nearly 20 years and has a passion for developing schemes which create a sense of place and meets customer aspirations but also achieves wider benefits for the community. His wide range of development experience includes developing some of the first Foyers schemes for young people in the UK, a Night Shelter for rough sleepers and also producing a Good Practice Guide for Local labour in Construction. Kumar is currently responsible for Development Delivery at Paradigm.

Direct Dial No.: 01628 811720

Jon Theobald

Jon Theobald
Head of Quality & Communications

Jon Theobald: Jon Theobald

Jon Theobald

Head of Quality & Communications

Jon joined Paradigm in March 2008 to head up the newly-formed Quality and Communications department. He has over 20 years experience in public relations, corporate communications and design and has worked for some of the UK's largest companies in the water, energy and financial services sectors.

Jon was latterly at the Glasgow Housing Association, where he spent three years looking after public relations and communications to over 100,000 tenants, homeowners and their families.

Direct Dial Telephone No. : 01628 811840

Claire Wise

Claire Wise
Head of Customer Experience

Claire Wise: Claire Wise

Claire Wise

Head of Customer Experience

As Head of Customer Experience for Paradigm, Claire is passionate about ensuring our customers receive an excellent customer experience when they use our services or come into contact with our staff. 

Before joining Paradigm in July 2007, Claire worked for over ten years within both the voluntary and public sector. Her career began working in large hostels for single homeless people, moving on to manage housing advice and resettlement services in East Berkshire. Previous to this, Claire also worked as an Assistant Director within an NHS trust that was responsible for planning and delivering healthcare to a population of over 250,000 people and led on patient and public involvement, partnership working and patient and carer advice services.

With a driven passion for wanting to make a difference to people’s lives, Claire achieves this by being responsible for both the customer services team that deal with the enquiries we receive and for the customer experience team who oversee complaints and compliments, as well as the development of our customer care standards and practices.

Every customer contact with Paradigm should be a positive one and Claire is committed to working hard to ensure our customers, our staff and our partners achieve this.

Direct Dial Telephone No. : 01628 811855

Dean Epton

Dean Epton
Director of Property Services

Dean Epton: ALT Text to go here

Dean Epton

Director of Property Services

Dean, who began his career working as a gas man in the 1970s, will oversee a team of more than 140 members of staff in Paradigm’s Property Services division.

Over the last 30 years, Dean has worked with some of the UK’s most recognisable brands in the housing sector, including Alfred McAlpine, Carillion, and most recently Viridian Housing where he was Deputy Chief Executive.

Dean's role will involve ensuring that Paradigm’s homes are maintained to the Housing Association’s own high standards. Dean will also oversee the continued integration of the division into the affordable housing provider’s core business following the collapse of Connaught in 2010.

Dean believes it is important that we are able to push the boundaries and are seen to be as forward thinking as our customers.

Direct Dial Telephone No. : 01628 811936