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Customer profiling

Customer profiling enables us to deliver our corporate commitment to tailor services. It’s use is becoming more widespread in the social housing sector as a means of understanding who customers are and developing, shaping and tailoring services to better meet the needs of a diverse customer base.

Our Customer Profiling Strategy outlines our approach to profiling and how we will use this tools to achieve our business objectives.

We started using the customer profile questionnaire in February 2009 and we continue to capture profile data as part of the 'move in' process for new residents.

The profile information provided by individual customers is being used every day by front line staff to help ensure our services are responsive to the needs of that customer. It is also used to update our key corporate strategies.

Click on the links below to find out more about the profile of our residents living in our 19 key local authority partner areas


Customer profiling of shared-owners

If you require the information for any other local authority where Paradigm owns / manages homes or any additional information about Paradigm’s approach to customer profiling contact Wendy Smith, Regional Director (East Region) on 01628 811825 or by email to