Customer profiling
Customer profiling enables us to deliver our corporate commitment to tailor services. It’s use is becoming more widespread in the social housing sector as a means of understanding who customers are and developing, shaping and tailoring services to better meet the needs of a diverse customer base.
Our Customer Profiling Strategy outlines our approach to profiling and how we will use this tools to achieve our business objectives.
We started using the customer profile questionnaire in February 2009 and we continue to capture profile data as part of the 'move in' process for new residents.
The profile information provided by individual customers is being used every day by front line staff to help ensure our services are responsive to the needs of that customer. It is also used to update our key corporate strategies.
Click on the links below to find out more about the profile of our residents living in our 19 key local authority partner areas
- all residents
- residents living in Aylesbury
- residents living in Broxbourne
- residents living in Central Bedfordshire
- residents living in Cherwell
- residents living in Chiltern
- residents living in Dacorum
- residents living in Ealing
- residents living in East Herts
- residents living in Harrow
- residents living in Hertsmere
- residents living in Hillingdon
- residents living in Luton
- residents living in Milton Keynes
- residents living in Slough
- residents living in South Bucks
- residents living in Waltham Forest
- residents living in Watford
- residents living in Welwyn Hatfield
- residents living in Wycombe
Customer profiling of shared-owners
- all shared-owners
- residents living in Central Bedfordshire
- residents living in Chiltern
- residents living in Hillingdon
- residents living in Milton Keynes
- residents living in Wycombe
If you require the information for any other local authority where Paradigm owns / manages homes or any additional information about Paradigm’s approach to customer profiling contact Wendy Smith, Regional Director (East Region) on 01628 811825 or by email to wendy.smith@paradigmhousing.co.uk
If you have not already completed a profile questionnaire and would like to, please read the Guidance notes first and then complete the questionnaire online or contact Customer Services on 0300 303 1010