The way potential customers access social housing is now largely managed through a process called 'choice-based lettings'. This is a way to bring more choice to people looking for social housing across multiple councils and housing providers. Each choice-based lettings scheme may cover a number of council areas. Applicants no longer have to wait for the council or housing association to find and allocate a home. Instead applicants join the relevant scheme and actively search for a home themselves, through the scheme's website or publication(s).

When bidding for a Paradigm property using the ‘Choice-based lettings’ process you should always ensure that your contact information is up to date.

If you are successful in your bid, before inviting you to a viewing of the property, we will contact you by telephone to discuss the property in more detail to ensure that it meets your requirements.

Important note: If you are not an existing social housing tenant, you will be issued a 12-month starter tenancy, followed by a five-year fixed-term tenancy. In addition, it is also a requirement of the tenancy agreement to pay rent in advance, before commencing a new tenancy.

For more information about Paradigm tenancies, please see our customer advice leaflet Starter Tenancies and the further information for Fixed-Term Tenancies here. Alternatively, you can contact our Customer Services team on 0300 303 1010.


Hillingdon, Harrow, Hammersmith and Fulham, Ealing, Hounslow or Brent Councils

The LOCATA website helps people find homes of their choice in the West London area.

The scheme is open to those currently living or wishing to move within the boroughs involved. In the past the council would decide where and when people would be offered a home. Now you have the opportunity to choose for yourself.

To register with LOCATA, applicants need to contact the relevant borough, for further details.

For more information on LOCATA go to


Aylesbury Vale, Chiltern, South Bucks and Wycombe District Councils

The Bucks Home Choice scheme gives you more choice about where you live and when you move in the South Buckinghamshire area. You decide which properties you would like and you can then express your interest in them. There is still a very high demand for properties and Bucks Home Choice does not make more homes available. Therefore, everyone who applies is assessed, given a priority and advised what type of property they are eligible for. Properties are let to those with the highest priority/need.

You will need to register with Bucks Home Choice.


All other councils

Please contact your local council to register for housing services. Click here to see a complete list of councils we work with.